Brand messaging and content can be a cross-functional nightmare. But that’s one of the reasons why I love my job, communicating with people across different departments and learning about how to help them stay consistent within the over arching brand.

When working with a brand and thinking strategically every thing within the company should sound like it’s coming from the same person and have brand integrity across all use cases. Not only is it important to reflect the brand correctly on every single website page, it must reflect the same on social media platforms, on job descriptions, in patient facing offices, on marketing materials, on mobile apps and within the communication that the leadership tells their employees.

Below are multiple samples of writing I’ve created for Aylo Health to showcase not only my communication skills but also how I’ve helped the brand strategy across different platforms and different use cases. You’ll find blogs, newsletters that I crafted and built within Salesforce Marketing Cloud, and provider bios to better help connect the patients to them.

You can also see my work on the brand on my social media project page.