Social Media

Creation

With Aylo Health’s social media I’m part of the process start to finish. This is a project I’m passionate about and one I take very seriously.

But let’s break down what I’m apart of…

  • Planning out the strategy long term with my team

  • Conceptualizing ideas with our creative ad agency

  • Editing and proofreading scripts

  • Organizing shoots with actors and providers

  • Being on set for brand representation

  • Guiding video edits

  • Writing the copy in social media descriptions

  • Tracking analytics

Insight

When I started at Aylo Health they didn’t have a dedicated employee that focused on their social media representation. I spearheaded the project because I think it’s important to stay relevant and on top of current trends.

The trend that I’m seeing is literacy coming from short-form video content. People go to TikTok, YouTube, Instagram, Reddit etc to find the information that they need.

My goal was to make Aylo Health easily findable across all platforms, and to focus their content on what they can do to help their audience members stay healthy long term. Part of that is creating a space where people don’t feel judged about their health, or looked down upon for things that they don’t know. As a primary care company Aylo Health needed to be relatable and a subject matter excerpt for primary care and a safe space that people feel welcomed at.

Analytics

Another import aspect of social media is tracking trends and analytics. This helps shape your content strategy. As we all know, just making content is only one part of the equation, we also have to ensure that we’re creating is resonating with a brand’s audience and if it’s not pivoting and changing things up to ensure results are being driven.

Because Aylo Health is selling a service that isn’t needed right away, it was important to stay on top of what was bringing the brand the most impressions and engagement.

Short-Form Videos

Monet Goode

Eleanor Parks

Monet Goode

Emmet Marsh

Eleanor Parks

Emmet Marsh