
Connecting People Through Music
Lo-Fi music is a way to help people concentrate while working, studying, and helps many people calm down. This was already a common theme in the CardlinAudio Youtube sphere so branching out in this direction was a smart brand step.
This is a project that I don’t think I’ll ever stop thinking about. It was the project that taught me the most about collaboration and communication across different functionalities and cultures, as I managed an illustrator, animator, and music creator from the USA, Mexico and the Philippines.
Through the process of producing the five albums, I kept the budget on track to ensure no waste or overages, ensured the meeting of all the deadlines, and communicated with all artists to ensure we were creating a cohesive piece of work that not only CA’s current fans would be able to connect to but so we could draw in long time Lo-Fi listeners.
Below are links to each of the albums that was produced.